Hi, I’m Will!
During the first half of my professional career, I was working in the retail sector, leading store operations for brands like Calvin Klein in London, and then Victoria’s Secret in NYC. This led me to work on more creative projects, producing training videos for staff and explainer videos for customers.
Having studied graphic design at college in Belfast in the 90s, I realised this was my one true passion in life, creating content! So even while I was working in Retail Operations, I kept working on some side projects so that my creative skills never got tired or outdated.
Eventually, in February 2016, I moved to work full-time as a senior graphic designer for The Retail Practice. In 2020 I moved to a new role with The Retail Practice as Content & Design director. I loved this role as I got involved with large events, such as the Hunkemöller Brand event, directing the on-screen content for all the company’s directors and CEO.
In 2021, I decided it was time to fly the nest, so early that year I started my own creative agency called 2020 Creative, which is still going strong!
Now, I like to work more directly with clients, on one-to-one bases, getting to know them, building relationships that last and supporting them with new ventures and ideas.