Hi, I’m Will!
During the first half of my professional career, I was working in the retail sector, leading store operations for brands like Calvin Klein in London, and then Victoria’s Secret in NYC. This led me to work on more creative projects, producing training videos for staff and explainer videos for customers.
Having studied graphic design at college in Belfast in the 90s, I realised this was my one true passion in life, creating content! So even while I was working in Retail Operations, I kept working on some side projects so that my creative skills never got tired or outdated.
Eventually, in February 2016, I moved to work full-time as a senior graphic designer for The Retail Practice. In 2020 I moved to a new role with The Retail Practice as Content & Design director. I loved this role as I got involved with large events, such as the Hunkemöller Brand event, directing the on-screen content for all the company’s directors and CEO.
In 2021, I decided it was time to fly the nest, so early that year I started my own creative agency called 2020 Creative, which is still going strong!
Now, I like to work more directly with clients, on one-to-one bases, getting to know them, building relationships that last and supporting them with new ventures and ideas.
A professionally designed website is your digital storefront, and it’s the first thing potential customers will see when they search for your business. A well-designed website can make a great first impression, build trust, and encourage visitors to take action. If you’re serious about growing your business, investing in a professional website is a no-brainer.
“Will has a cool, calm and creative head which is exactly what you need on time-pressured projects. Will brought excellent project management skills and reassurance to delivering the MySense website build within a tight schedule to align with other business critical activity.
Running parallel to this, he also produced a new brand video injecting real creative flair to the overall execution. Will is someone you can rely on to deliver the best.”
Content Marketing & Brand Strategist
“Will did an amazing job on our Hunkemoller Brand Event, preparing all of the PowerPoint presentations and screen content for all the Directors and Senior Managers, enabling us to tell the story in a much more digital way.
His expertise really added value to this huge event, bringing to life our story.”
CEO – Hunkemöller
Will couldn’t have been more helpful through the process, really listening to my ideas, whilst sharing his professional expertise.
I have no hesitation in recommending Will for web development and graphic design support.
Retail Buying & Merchandising Expert
There’s a new website coming for willmp.com – this is a temporary site while I make some changes. updated site with more content coming May 2023
The list of what we need to thank Will for is endless – not least for how incredible the website looks, but for the dedication, he put into our website design. His patience and the time he took to understand our brand and mission were appreciated. At the stage we are at in our journey, we can’t move forward without people like Will giving us the benefit of the doubt, and really taking a chance on us! The website really has gone up a level, and it looks so much more professional than it did before. When the time is right for us to upgrade to a WordPress site, we will absolutely be coming back to Will!
JAMIE OYEBODE
CO-FOUNDER AT THE SOULSTICE COLLECTIVE
Will has a cool, calm and creative head which is exactly what you need on time-pressured projects. Will brought excellent project management skills and reassurance to delivering the MySense website build within a tight schedule to align with other business critical activity.
Running parallel to this, he also produced a new brand video injecting real creative flair to the overall execution. Will is someone you can rely on to deliver the best.
RYAN BATTLES
CONTENT MARKETING & BRAND STRATEGIST
Will did an amazing job on our Hunkemoller Brand Event, preparing all of the PowerPoint presentations and screen content for all the Directors and Senior Managers, enabling us to tell the story in a much more digital way.
His expertise really added value to this huge event, bringing to life our story.
PHILIP MOUNTFORD
CEO – HUNKEMÖLLER
Will is a genius when it comes to designing & building a website. The whole experience of having my consulting website created by Will was a pleasure.
He was able to take my vision and my portfolio, and transform them in a way I never imagined. I recommend Will for anyone looking to have a unique and efficient website!
ANDREW LANE
GLOBAL FASHION DESIGN CONSULTANT